Changing the Ad Experience

Ads on the web aren't too great. Drawar is recreating the ad experience and wants to invite you to participate.

The Problem

The problem with online advertising is that the ads are usually clumped together causing viewers to ignore them. There are some great sites that use the single ad model (like Drawar) and the results are pretty good. However, if the design doesn't lend itself to showcasing the ad then your money is wasted. Why can't ads get attention and still be a great part of the user experience?

It is time to try a new type of advertising. When someone comes to Drawar they come for the content. The ad can be just as great as the content though if given the right opportunity. In magazines, ads are given full page status and they will be given that on Drawar as well. Inline full page ads that do great things.

Let's see how this works.

This is your standard Drawar ad and it is awesome. Companies love it because it draws attention to the ad while keeping the user experience wonderful. However, I like flipping through magazines and sometimes there are full page ads that are kick ass. Why can't those exist on the web without ruining the experience? Also, how much of your brand can you really get across to someone in a 120x90 pixel box?

I want to try to a new type of ad. You design the ad, but the ad is HTML and CSS. The ad can be a form, it can be your storefront, it can be a blog entry. You decide. Here is an example.

Whooooooooooooooooooooooooooooaaaaaaaaaaaa.

Cool right? After a Journal entry and at the footer of each page there can be a whole new experience designed by you about your brand. Your ad is now a mini-site on Drawar. This opens up a whole new realm of possibilities. And since you value design I can only imagine what wonderful stuff you will come up with.

• Real calls to action.
• SEO benefits since your ad is now real content.
• True brand awareness.
• Interaction with your brand.

These are just some of the benefits.

Two Awesome Ad Deals

For the past two years, Drawar has thrived as a unique destination for creatives. With unique content and a strong community this is a trusted site for quality content. The idea isn't to produce content that nobody cares about, but to produce content that we can all appreciate and learn from.

Drawar does over 400,000 pageviews a month from 250,000 unique visitors from all over the world. Having your brand attached to Drawar exposes you to both thought leaders and beginners in the creative industry.

Standard Ads (120x90): $1300 For 12 Months

The regular 120x90 ads are sold as annual slots. You pay a one-time fee and your ad is shown on Drawar throughout the year in rotation. These ads are only shown one at a time so your ad is never competing for attention with other ads. This is one of the best advertising deals you can find on the web and spots are limited. $1500 for the whole year (including this December if you hurry) guaranteeing you a minimum 500,000 ad views.

You can change the ad as many times as you want. Ad size is 120x90 and you are allowed 80 characters of text.

HTML Ads (full width): $300 For 2 Weeks or $500 Per Month

The interactive ad experience will be sold in bi-weekly slots. For $1200 you will have the only full page width ad on the site for 2 weeks. Your ad will receive a minimum of 200,000 ad views. These ads won't be ignored, but the effectiveness will depend on your design.

Width of the ad is whatever the width of the browser is that person is viewing the site in. Height isn't set, but try not to recreate Amazon's homepage as your ad. These are the most unique ads on the web.

If you need help putting an ad together I will design and build the ad for an additional $500.

Let's Do This

Contact me at scrivs{at}gmail.com to get yourself setup. You have big goals for your company in 2012 and this is part of the plan to help you achieve those.